Keep
Identify useful content, URLs and functionality that should survive the redesign.
BUILD GUIDE
Redesign the problem,
not only the appearance.
Before replacing a website, identify what should remain, what is confusing customers and what action the new experience needs to support.
Change
Record navigation, content or workflow problems instead of relying on a vague request to make it modern.
Measure
Define useful actions so the redesigned site can be evaluated against business goals.
Scope
Separate required functionality from ideas that can wait for a later phase.
BUILD