REQUIRED
Must work at launch
Identify functions the core customer journey cannot work without.
BUILD GUIDE
Every feature needs
a reason to exist.
Start with the customer journey and business operation. Add functionality when it solves a defined problem rather than because another website has it.
USEFUL
Can improve later
Separate valuable enhancements from launch-critical requirements.
COST
Complexity has consequences
Integrations, accounts, payments and custom workflows affect implementation and ongoing maintenance.
BUILD