01
Scope
Clear pages, journeys and responsibilities reduce uncertainty before development begins.
BUILD GUIDE
What actually changes
website cost?
Page count matters, but functionality, content readiness, integrations and review effort can matter more.
02
Functionality
Bookings, customer accounts, payments and custom integrations add more work than static information pages.
03
Content
A project with approved text and imagery is different from one that still needs content structure and preparation.
PLAN FIRST