GOAL
What should change?
Describe what the website needs to help the business or customer accomplish.
BUILD GUIDE
A clearer brief makes
a clearer project.
You do not need a technical specification. Start with the business goal, audience, content, required actions and functionality.
PEOPLE
Who is it for?
Identify the main audience and the information they need before taking action.
FUNCTION
What must it do?
Separate required functions from ideas that can wait for another phase.
BUILD