MEDIA
Advertising budget
The client funds the amount allocated to the advertising platform.
GROW GUIDE
Ad spend and management
are different costs.
The advertising budget funds the media platform. Campaign setup, landing pages, measurement and ongoing management are separate services.
SERVICE
Management
Campaign planning, setup, creative coordination, optimisation and reporting can be priced separately.
EVIDENCE
Measurement
Define useful actions before spending so campaign decisions are based on evidence rather than traffic alone.
MODEL A SCENARIO