MATCH
Message
The page should continue the promise and context that brought the visitor there.
GROW GUIDE
Paid traffic needs
a clear destination.
A focused landing page should match the campaign message, explain the offer clearly and make the next useful action easy to measure.
ACTION
One useful next step
Make the intended action obvious without hiding important information.
MEASURE
Evidence
Track meaningful actions so campaign decisions are not based on clicks alone.
MODEL FIRST