MEDIA
Platform spend
The amount allocated to deliver advertising through the selected platform.
GROW GUIDE
Ad spend is not
the management fee.
Media spend pays for advertising inventory on the selected platform. Planning, setup, landing pages, creative, measurement and management are separate pieces of work.
WORK
Service fees
Separate fees can cover planning, implementation, creative coordination, measurement and ongoing management.
CONTROL
Agree the boundary
A campaign brief should make the media budget, service scope and approval process clear before spend begins.
GROW